ALCHEMY LAUNCHES A SPRAWLING STORE IN MG ROAD
Posted on: 2012-01-2
Alchemy conceptualized and started in Jan2005 and has come a long way since then. At Alchemy, there has always been the need to reconcile the imaginative and the creative in a brand which combines high end contemporary design with the vocabulary of traditional luxury and style.
Every project or piece of furniture manufactured at Alchemy is always an endeavour to cater to the discerning consumers who values the highest parameters of quality and finish. We strive to give personalized service to provide a satisfying experience to every client.
As the new sprawling store has come up in Mehrauli Gurgaon Road, we celebrate the launch with a fresh instinct and represent a passion, zeal and love for all things creative and beautiful.
At Alchemy we continuously strive to make a house your home, to give a voice to your expression, and revolutionalize the way we decorate, furnish and style. Elegance, sophistication, grace have always transcended cultural boundaries.
The new collection at Alchemy beautifully encapsulates the mood of the modern world to create some truly spectacular pieces. Etched, Lacquered and carved mirror and glass combined with timber, veneers and metal create some timeless pieces. Metals both steel and brass have been liberally used in inlay, laser cutting and accents to glamorize the designs.
Solid wood recrafted to perfection, rediscovery of old techniques and traditional materials with a contemporary spirit and interpretation find proud place in our new collection. Gold, bronze, copper along with a hint of olive or magenta is our color palate for this season.
Alchemy is a window of creativity of two profolic design professionls, Anupama Dalmia and Nupur Gupta who together create a direction of design for modern, minimal home.
Anupama has studied design in “Parsons School Of Design New York”, she began later by conceptualizing and designing various interior projects before Alchemy was seeded. An absolute perfectionist, with a keen eye on detail and practical start, where aesthetics are paramount.
Nupur after studying design in Calcutta has worked first with Rupande Shah and later Raseel Gujral of casa paradox. Together with Anupama they began with various interesting corporate and more design ventures, and then Alchemy happened in 2005.
After that there has been no looking back as now both of them are turning their creative dreams into designing reality.
ADDRESS: CRC2, MG Road, Sultanpur,
New Delhi- 110030
PH NO.- 65389817/18