Morphogenesis which is recognized globally as one of the leading Architecture firms from India. Founded in 1996, the firm is based out of New Delhi and is a collective offering specialized services in Architecture, Interior design, Masterplanning , Urban design, Landscape design & Environmental design consultancy. This 7000 sg ft showroom truly resembles the legacy of Harley Davidson
Harley Davidson's foray into the Indian market necessitated the establishment of a marked presence of the brand which would imbibe individuality and create an office that complements the altering Indian work culture. The office is located in India's Millenium City, Gurgaon; being the country's industrial and financial centre, it was an ideal setting for the launch of the first Harley Davidson office in India.
The preliminary objective was to create an indigenous space using traditional materials to customize and personalize the office in a way that it blends into the Indian context. The workplace was intended to be more than a corporate office; as a space that would provide for multiple space utilization for various activities such as events, workshops, and parties. A training centre for the maintenance of the Harley Davidson Bikes was to be included to integrate the adventurous ethic with the working environment.
In order to create an interactive working atmosphere, the office space was conceived to be a single, unified, significant space with compact enclosures that would open up and transform into gathering spaces. The overall design intent has been kept minimalistic and contemporary, to focus on the blend of the brand identity and the work ethos. The reception is the main highlight of the entire office space with an installation of a tank wall equipped with various Harley Davidson fuel tanks, painted by special artists. To add an informal nature to the space, lounge seating is accommodated. In addition to this, a graphic wall with inscriptions of the notions and ideologies of biking and adventure run along the reception area and along the corridor.
The wall has been fitted with black lacquer modules with bookshelves for the informal casual beat within the official environment, making it employee-friendly. A few Harley Davidson bikes are set up on display along the circulation space to complete the ambience to augment the office space with the notion of adventure. Perforated jaalis, a traditional Indian embellishment, derived from the abstraction of the Harley Davidson shield, are used to segregate the multiplicity of the nature of the office spaces and creating a transparent vista which also enables an open workspace where privacy is not a major concern.
Most of the detailing in design, both minute and large, has been inspired from motorcycles and biking. The handles for the toilet doors are the actual handles of the Harley Davidson bikes, the table in the pantry space has a set of supports that resemble the side stands of a bike, and the rear view mirrors of a motorcycle are exploited for signage. Basic and simplistic materials such as cement board and textured granite are used in combination with the Harley Davidson colour palette (orange, black, and grey) to give a constant, singular, contemporary character to the office space. Overall, the office sets the atmosphere of a contemporary workplace that is unique in design and inimitable in expression while symbolizing the advent of innovation in corporate offices in India.
Manit Rastogi (Managing partner) graduated from the Architectural Association with honours (diploma school) and distinction (graduate school) in Energy and Environmental Studies and has been Managing Director in morphogenesis since 1996. He has taught at the Architectural Association, London, School of Planning and Architecture, Delhi, and the Hong Kong Polytechnic Institute and is Principal Advisor for the Sushant group of Institutes, Gurgaon. He is also a member of the Technical Advisory Committee to the Ministry of New and Renewable Energy, Government of India and is the Founder member of Association for Development and Research of Sustainable Habitats (ADaRSH), New Delhi.
Sonali Rastogi( Senior Partner) is a co-founder of morphogenesis, which is recognized internationally as the leading Indian contemporary design firm. Graduated from the Architectural Association, London with a graduate diploma in Housing and a second graduate diploma in Graduate Design (now design Research lab), Sonali has been a director in the practice since 1996.Her experience and expertise in Architectural and Interior design has been recognized by way of numerous awards and accolades including the YFLO Woman Achiever of the Year Award in 2006, recognition as one of the 10 leading women architects in India by A D 2007 and India Today magazine features her as pre-eminent Indian woman architect.
Sanjay Bhardwaj ( Senior Partner) graduated from the School of Planning and Architecture and has been a Director in Morphogenesis since 2002. He has 19 years of extensive experience in master planning, design and execution of projects and has been on several design juries. His forte is delivering cutting edge Urban Planning, Mixed Use developments and Housing which are sustainable environmentally as well as financially within the given local constraints of controls, time and cost. He has also taught Conservation Architecture at the School of Planning and Architecture in New Delhi.
For more details about this team, logon to http://www.morphogenesis.org/